Me reading something on camera, adds pretty front and end image, adds to youtube, gets 59 views: hey, cool.
Uploading video of pet rats eating and get 33,249 views: hey, what the hell
My personal recommendation for your most effective title:
"You won't BELIEVE what ADORABLE thing happens to these SUPER CUTE BABY RATS !!!!... while you buy my BSD related sci-fi books at a limited time discount."